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Coeur Menswear
Innovating Through the Revival of Tradition }
At the heart of Coeur Menswear is the British silk weaving mill. Beyond Form worked with startup brand to take it from concept right through to market launch. This included design developments, creating the fabrics and working closely with the talented weavers at the mills; resulting in beautiful luxury products that we were then able to show off through creative photoshoots that we produced.
Strategy | Fashion Design | Product Development | Creative Direction | Catwalk
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DESIGN & DEVELOPMENT
With bright, bold colours and intricate patterns, we designed a variety of products including men’s clothing, ties and footwear. This was taken through prototyping to the final shop floor ready product.
MARKET LAUNCH
We strategized and developed a full marketing plan along with its associated materials to get Coeur Menswear onto the market. This included producing trade show stands in London and Paris to attract potential buyers, as well as creating brand awareness
BRAND STRATEGY & IDENTITY
Coeur Menswear’s product range had a distinctive style, therefore we matched this in its visual communication. We art directed and produced photoshoots and films to bring the brand to life.