NOSR x Peter Werth
Designing a Meaningful Collaboration }
Working with Nutters of Savile Row to execute a collaboration with Peter Werth, Beyond Form consulted on brand strategy, garment design & production and the creative delivery & operations of the catwalk show. The show was held at Café de Paris in London during London Collections Men with attendees including supermodel David Gandy and singer Tinie Tempah.
Strategy | Fashion Design | Product Development | Creative Direction | Catwalk | Partnerships
We developed a strategy to make the collaboration between the two brands have purpose – a high street brand merging with bespoke luxury. This resulted in a new product category for both brands that made sense.
Northern soul injected a clear design aesthetic paired with premium fabrics spanning across wovens and knits. This iconic era allowed the collection play with different colours, patterns and silhouettes that played to the mod trend.
The catwalk needed to tell a story and that’s what we did by bringing in the cast of the film Northern Soul to inject dance to the show. A spectacle that wowed the audience, the show for the Nutters of Savile Row x Peter Werth collabration was a success!