Combining high-tech materials with modern aesthetics to create the future of urban cycling clothing.
Problem
Most cycling brands prioritize function over fashion
City cyclists face three bad choices: normal clothes (uncomfortable), Lycra (impractical), or current “urban” wear (unstylish)
Limited options force riders to compromise on style, spontaneity, or comfort
Solution
Fashion-led cycling apparel that combines technical performance with street-ready aesthetics
Breathable, anti-odor, water-repellent, and stretch materials designed for commuters
Allows cyclists to go from saddle to social without needing to change
Meet the Founder
Matt is the Founder of the company, bringing over 8 years of startup experience and a passion for cycling that inspires his vision. Backed by a lean team with strong expertise in influencer and digital marketing, he’s focused on building impactful, community-driven brand experiences.
Matt Boulton