Black background with white text that says "New York Culture Club"

Social e-commerce and product connectivity solution.

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Close-up of a Large black and white logo with a black background and the letters 'i' and 'n' in white.

Problem

Brands are spending over $100B a year on influencer and experiential marketing with little clarity on what's driving results.

70% of brands can’t measure the earned media value of their campaigns.

Earned media delivers 11x higher ROI than paid ads and drives 3x more sales.

Solution

Wear2Earn is a social commerce platform that turns customers into trackable media channels, measuring impact and reward engagement

IoT-enabled products unlock content and rewards when tapped, linking real-world wear to digital experiences

Brands use a dashboard to monitor engagement, analyze performance, and deliver personalized content through secure, blockchain-integrated tech

Digital illustration of a smartphone with a woman’s body scanned on the screen, with blue markers, and 3D female avatars in different shades of blue in front of the phone, against a dark background with green dotted pattern.
A woman tries on a blue textured dress in a fitting room with virtual try-on technology on a digital screen. The scene includes a digital interface showing a model in the same dress and a QR code.

Meet the Founder

Brian is the Founder and CEO of NYCC, drawing on his experience managing over $450M in assets as a former VP at Lenox Advisors. He blends financial expertise with a passion for art, tech, and creative entrepreneurship, backed by a team across fashion, Web3, and design.

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Brian R. Yurachek

Podcast