Social e-commerce and product connectivity solution.
Problem
Brands are spending over $100B a year on influencer and experiential marketing with little clarity on what's driving results.
70% of brands can’t measure the earned media value of their campaigns.
Earned media delivers 11x higher ROI than paid ads and drives 3x more sales.
Solution
Wear2Earn is a social commerce platform that turns customers into trackable media channels, measuring impact and reward engagement
IoT-enabled products unlock content and rewards when tapped, linking real-world wear to digital experiences
Brands use a dashboard to monitor engagement, analyze performance, and deliver personalized content through secure, blockchain-integrated tech
Meet the Founder
Brian is the Founder and CEO of NYCC, drawing on his experience managing over $450M in assets as a former VP at Lenox Advisors. He blends financial expertise with a passion for art, tech, and creative entrepreneurship, backed by a team across fashion, Web3, and design.
Brian R. Yurachek