Lowering shoe returns to reduce waste and emissions, cutting CO₂ impact, and supporting ESG performance

Problem

40% of shipped shoes are returned due to poor sizing

43% of shoe brands lack reliable sizing data

$50B lost annually in returns; sizing errors hurt profit, sustainability, and customer experience

Solution

360° sizing data platform combining shoe, foot, and material data

AI-driven web app for instant foot measurement (length, width, arch height, etc.)

3D volume-matched virtual try-ons for accurate size recommendations

Shoefitr Scanning Robot creates precise shoe and last data for manufacturing adjustments

Custom 3D printed insoles and size-matched recommendations via API

Meet the Founder

Charles is the CEO, bringing decades of footwear industry experience. He leads a technical team specializing in robotics, AI, and frontend development, and previously built Shoefitr to improve ESG outcomes by reducing sizing-related waste.

Charles Held

Podcast